The boycott of advertisers on facebook is gaining momentumcredit: www.nytimes.com

Credit: Google/ www.nytimes.com

boycott of advertisers on social media is gaining momentum, and Facebook is the primary target. Marketers are expressing unease with how it handles misinformation and hate speech.

An effort to pressure Facebook to crack down on hate speech and misinformation has prompted dozens of advertisers to say they’ll stop spending on the platform. Here are some of the biggest companies involved.

Credit: Newyork times.

 These companies include Microsoft, Unilever, Honda, Ford, Coca-Cola, Pepsi, Starbucks, Chocolate Giant Hershey and others.

Leading German sportswear and apparel companies Adidas and Puma have now joined the campaign, and both companies have decided not to advertise on Facebook and Instagram.

 Mark Zuckerberg, the owner of Facebook, has lost more than 7 billion dollars due to the boycott campaign, and the loss will only increase after more companies are announced.

 Mark Zuckerberg's wealth plummeted to 82.3 billion last week due to a boycott of ads, and now the founder of Facebook is the fourth richest man in the world.

 The campaign against the world's largest and most popular social media site began when George Floyd was killed in police custody in the United States late last month.

 According to human rights groups, the Facebook administration has not taken effective action to remove racist hate content and misinformation from the police online, while Mark Zuckerberg has taken action against controversial posts by US President Trump. He also refused to take it.

Facebook decides to ban hate speech
 On the other hand, after the boycott on advertisements, Facebook has decided to ban hateful advertisements.

 According to the company, Facebook will ban all ads that pose a threat to a particular race, nationality, caste, gender, sexual orientation or physical safety or health.

The Facebook company has also stated that it will clarify news content published on its platform that is against Facebook's policies.

 The new policy bans advertisements that pose a threat to the health and lives and property of others of a particular race, nationality, religion, caste, sexual orientation, gender, identity and immigrants.  ۔

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